DAWN W. THOMPSON

Dawn is known as a classically CPG trained expert through Senior Line Brand Director and Expert Communications Leader assignments. Growth/ROI-focused, dynamic, and versatile professional, armed with accomplishments-laden experience in beauty/fashion, personal health care, food storage, and home categories.

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Proven expertise in integrated marketing communications/media inclusive of social media, diversity, business strategy implementation, client relations/public relations, bringing the outside in, and search and reapply. Equipped with keen business instincts applied in broadening marketing channel and increasing brand equity of several organizations with consumer and customer-centric focus. Forward-thinking with big-picture perspective in assessing market conditions, developing and measuring feasibility of marketing and communications campaigns across traditional, digital touch points, and social media platforms. Record of application of proven data analytics/templates/models, consumer understanding and maximizing budget and resources.